Hi, I'm Utkarsh.
I'm a context architect (find out about context architecture here).
I specialise in understanding human behaviour through a multidisciplinary lens. While formally trained in Psychology, with elements of social and neuropsychology, I lean towards uncovering the overlaps in systems theory and the unconscious mind, and how they affect our decision making.
Why? Because we deserve a world with better brands, products, and people.
That dream begins with understanding the contexts that influence it all.
I sometimes go by my pen name, belihaazi. Which is also the side of me that shaped what I do professionally. This page is split between the life of Utkarsh, and the mind of belihaazi.
Talks
11POVs
Behavioural science & context architectureFrameworks & Reports
4CARA: Why well-crafted interventions fail
The gap between I and A, not the level of either, determines effective drive.
Read the framework ↗