Hi, I'm Utkarsh.

I'm a context architect (find out about context architecture here).

I specialise in understanding human behaviour through a multidisciplinary lens. While formally trained in Psychology, with elements of social and neuropsychology, I lean towards uncovering the overlaps in systems theory and the unconscious mind, and how they affect our decision making.

Utkarsh speaking at a podium
CHRIST University · 2024

Why? Because we deserve a world with better brands, products, and people.

That dream begins with understanding the contexts that influence it all.

I sometimes go by my pen name, belihaazi. Which is also the side of me that shaped what I do professionally. This page is split between the life of Utkarsh, and the mind of belihaazi.

NowContext Architect & Strategist, 1001 Stories
StudiedBSc Psychology (Hons), CHRIST University

Talks

11

POVs

Behavioural science & context architecture

Frameworks & Reports

4
Framework

CARA: Why well-crafted interventions fail

Context awareness (I)
Response availability (A)

The gap between I and A, not the level of either, determines effective drive.

Read the framework ↗

Fieldwork

2024–25

Let's talk

30 minutes · Google Meet Book a slot utkarsh@1001stories.in